In this advanced gaming world, what can a developer do to grab peoples attention? Screens are cool, but there’s nothing to show how the gameplay works, trailers can be misleading and Q&As never really tell us anything new. So, Vivendi have taken a different route in their PR for their Ghostbusters game, and done this:
This is a fully restored Ectomobile, here making an appearance at Minnesota Best Buy to promote the new Ghostbusters game. I’ve talked about the Ghostbusters game in an earlier post, and the fact I don’t really know much about it, so this car might not mean anything to me, but I’m sure fans of the films will recognise it. For a games company to do something like this for promotion though is interesting, especially for a game that hasn’t really gotten the most press so far.
